## WHAT IS A SOCIAL MEDIA BRAND?
What is a brand? Why is it important for writers to build a personal brand on social media? How can social media be used to build your personal brand? What are the different types of social media platforms and how do they differ? What is a social media profile and how is it different from a personal profile? How do you know if you have a personal or a professional social media presence? What does it mean to have a “personal brand”? How can a writer use social media to build his or her personal brand and how can he or she use it to promote and sell books? What do you need to do to build and maintain a strong personal brand online? What can you do to improve your social media skills? What should you do if you don’t have a lot of experience with social media or if you aren’t very tech-savvy? What if you are new to social media and don’t know how to use it? Why should you care about building a strong online presence and what are some of the benefits of doing so? How does social media fit into your overall marketing plan? What kind of goals should you set for yourself when it comes to building a personal social media brand? How much time should you devote to building your online presence? How often should you post? How important is it for you to be active on all of the different social media sites? What’s the difference between a personal and a professional profile? What kinds of things should you include in your personal and professional profiles? How should you use your personal profile to promote yourself and your books? How are you supposed to use your professional profile to sell your books and promote yourself as a writer? Is it important to have your own website or blog? Why or why not? Should you have more than one social media account? Why would you want to do that? How many social media accounts should you have? Why does it matter how many accounts you have and how many followers you have on each of them? Are there any benefits to having a large number of followers or a high number of likes or retweets on your posts? Why do some people have more followers than others? Is there anything you can do to increase the number of people who follow you or like or retweet you? Why are some people more successful than others in building their social media brands? What advice would you give to other writers who are trying to build their personal brands online? How has social media changed the way you interact with your readers and the way they interact with you? How have you changed as a result of using social media as part of your marketing strategy? What have been some of your biggest challenges and successes? What has been the most important lesson you’ve learned about building and maintaining a strong social media personal brand for yourself and for your writing career? Have you made any mistakes along the way? If so, what were they and what did you learn from them? What would you do differently if you could go back and do it all over again? If you could give yourself one piece of advice, what would it be? What was the best advice you ever received about social media marketing and how did you apply it to your writing and your career? What were the biggest mistakes you’ve made when it came to building or maintaining your personal or professional online brand? Do you have any other advice for writers who want to build an online presence for themselves and for their books? Why did you decide to write this book? How did you come up with the idea for the book? What inspired you to write it? What did you hope to accomplish with the book and what do you hope it will accomplish for you and for other writers? How will this book help you build a stronger personal brand, promote your books, sell more books, and get more readers for your work? How is this book different from other books on the topic? What makes this book unique and why should you read it? How would you describe this book to someone who has never heard of it? Who is the intended audience for this book and how does it differ from the books that are already out there on the subject? What topics does this book cover and what does it not cover? Is this book intended to be used as a stand-alone book or should it be used in conjunction with other books or other resources? What other books, websites, blogs, and other resources do you recommend to help writers build their online personal brands and promote their work? What books and resources have you found to be most helpful to you in building your own online brand and in promoting your own work? Do any of the books or resources in this book overlap with the books you’ve already read or the ones you plan to read in the future? What questions do you have about this book that you’d like to know the answers to? What resources would you like to see covered in a future edition of this book or in another book on the same topic that you haven’t read yet? What websites or blogs do you follow that you think would be a good addition to the book or that you would like to recommend to other people who are interested in learning more about building their own online brands and promoting their work online? Why have you decided to write a book about this topic? How long have you been thinking about writing a book on this topic and what made you finally decide to take the plunge and write one? What made you decide that this was the book you wanted to write and what is it about that made you think that this is the book that would be the best one to write?